FROM 'THE MASTER ARTISAN' PK'S CORNER PRESENTS, 'REDHEADS ARE A MUST FOR ALL SALONS'

Though not the most popular color when you walk down the street, redheads are so important to the success of a salon.  Red may not be the color that everyone asks for, but an amazing redhead is the color that people admire, talk about and notice when they walk in or out of a salon. What are the keys to a great redhead? There are two that we focus on - wearability and reflect.

Salon created redheads have long suffered with the challenge of fadage, and with new technology, education and the right take home products, this is no longer a problem we hairdressers can't fix (PK Pro ®  by Paul Kenneth Salon & Spa).  It used to be the color and not having the right products for the guest to maintain what was beautiful in the salon, from washing away.  Today with new technology that allows color to "grip" hair in new ways enabling the color to become more stable in the hair and resist fading, combined with Ceramides that help improve hair quality while coloring, fadage is something that is more cause-effect (like going the beach without a hat) than washed away.  I love proving to salons guests that we can create a great fade proof red with the right products. As you know, I love my (PK Pro ®  by Paul Kenneth Salon & Spa) or even my dry shampoo that we spoke about last week PK Pro NO H2O® by Paul Kenneth Salon & Spa , and the right professional products for at home will maintain the vibrant color.  When you want to challenge a guest and show them that you can create the red they have always wanted, tell them to judge your work/their color on not just how it looks when they leave the salon (that should always be great), instead tell them to judge how great their color is by how it looks when they return for their appointment 4-5 weeks later.

With redheads, the fact that the hair is red, is not really what your eye is picking up on, it is the second and third reflect that really excites our eyes.  Is it red/red, red/violet, red/orange, red/copper, red/gold or red/brown?  Sometimes even red/copper/copper or red/copper/gold or even red/copper/brown, but it is always the copper, copper/gold or violet that is really grabbing our attention. So, next time you want to have fun with a redhead, play with the second and third reflects - it can make a winter red have new pop for spring summer.

This year, we are celebrating haircolor all year long and want to share ideas that will have us 'Celebrating Your Color' that you create everyday.  If you have a great tip for redheads, let us know at <info@pksalon.com>…and the next blog we'll share ideas.

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