FROM THE MASTER ARTISAN, PK'S UNIVERSE, "Red, The 'New' Blonde, What 'Red Hot Red' Do You Want To Be?"

Red Hot Thrill

There's nothing natural about Fiona's dramatic red hair, but what's the point of color if you can't have fun with it (especially if you're a rock star)? She nails this supersaturated shade—created with permanent color—without becoming to cartoonish. This permanent shades will only take on those with naturally light hair. "People are attracted to things that make them stop and look," Paul Kenneth says. "And this is absolutely a showstopper."

Coppery Apricot

Emma puts a vibrant, youthful spin on red, perfectly complementing her aqua eyes. "The lighter your eyes are, the brighter you can go," Paul Kenneth Says. Paul Kenneth believes you should always go for the dynamic red.  This Red can be either soft and pretty or sleek and sexy.  Reds definitely are a higher maintenance color.  If  you are fading quickly, make sure to ask your stylist to deep condition your hair or formulate differently at midshaft and ends. These are two of the biggest reasons for fading, condition of hair and incorrectly formulating.

Strawberry Delight

Skin tone is one of the most important factors to consider when going red, says Paul Kenneth. "Kit's skin is fair, and this strawberry blonde shade has just enough red to work with the pink undertones in her skin," he says. This hint of red tends to look prettiest on women with naturally medium to dark blonde hair.

The Paul Kenneth Salon, the leading color salon in greater Boston.