FROM THE MASTER ARTISAN, PK'S UNIVERSE, What Blonde Bombshells Are You?"

 

ROSE GOLD

Taylor (similiar to Blake Lively's warmed-up marigold shade is perfect for transitioning from winter to Spring. Paul Kenneth, Taylors colorist, mixes golden, honey, and apricot hues to create the multidimensional color. He finishes with nearly ivory highlights around the front to brighten her face. Because the lowlights underneath are prone to fading, he recommends frequent conditioning masks, like PK Spa MD, Rich Repair 60-sec Treatment (a favorite among his busy clients).

 

VANILLA BLONDE

If you want to go baby blonde like Michelle (similiar to Michelle Williams), be prepared to make a similarly major commitment. Paul Kenneth recommends touching up roots every three weeks. Ask your colorist for a bright golden hue with pale highlights—and because bleaching the hair this often is damaging, consider keeping your hair short to prevent breakage.

 

BLUSH BLONDE

Even women with very fair skin can pull off blonde hair without appearing washed out—just look at Suzanne (similiar to Emma Stone). The trick is choosing a hue that will add warmth to the cheeks, like this blush blonde. "She has warm tone blonde undertones with flecks of gold highlights all over," Paul Kenneth says. To maintain it, ask for a strawberry toner to use between salon visits. This will fill in the gaps where color has faded and keep hair from looking brassy.

paul kenneth salon, the leading color salon in greater Boston

FROM THE MASTER ARTISAN, PK'S UNIVERSE, Who Are The Experts "

From my firend, Patrick Mcivor......These days, anyone and everyone can pose as an expert, and they do. Do we want a 13-year-old blogger telling women how to use products because we, the actual experts, haven’t gotten around to posting content?  I have news for you, that’s what is happening now, and if you don’t take the time to utilize social networking to promote your business, that 13 year old will pull your business right out from under your feet.
Personalities/brands like Kim Kardashian and Paris Hilton are also taking a piece of the pie – they recommend products and people buy them – and they are NOT experts in the beauty field, they pay people to do their hair and makeup! They pay us! It’s happening in other industries too – a book recommendation from Oprah a is more powerful than one from the New York Times – she’s not a trained expert, either is the 13 year old girl, but they know how to market themselves as experts and it’s time that the REAL experts make some noise.
Start with Facebook – create a salon page separate from your personal page because professional pages offer valuable analytics about who visited your page and how often.  Professional pages also don’t max out at 5,000 friends – something I found out the hard way.  Having to accumulate those 5,000 again takes time, so do it right the first time.
YouTube is the other way to offer tips and advices to the public. I advise salons to create their own channel, because on YouTube, the more videos you have, the easier you are to find. To increase traffic to your channel, include QR Codes on your retail products and advise clients to scan them with their smart phones to access expert info on how to use the products.
At the very least, utilize Twitter to share quick tips and ideas and let people know what’s going on in the salon and on the road.
Just because we’re hairdressers doesn’t mean we have to shy away from computers like we did in the 80’s. Have fun and take control of your social network. Hey, if a 13 year old can do it, so can we!

Another very powerful tool that my friend did not mention, Pinterest.  This tool allows followers to like several different looks as well as use it as a communication too to discribe for their own style to the hairdresser.

Remember, we are the professionals and it is our responsibility to advise our guests on beauty!


paul kenneth salon, the leading color salon in greater boston

FROM THE MASTER ARTISAN, PK'S UNIVERSE, Happy Valentines Day"

Happy Valentines Day from the Paul Kenneth Salon & Spa!  Make sure you take time to indulge in some pampering today!  Valentines Day is not just for romance between two people…Love YOU!

Come in today and take advantage of some juicy specials… like a fun style and makeup application for only $40! Then you are ready for a night out with some girlfriends, or get pampered with a $10 manicure, style or eyebrow wax!


paul kenneth salon and spa, the leading color salon in greater Boston